Bittie Behl-Chadha, PhD
Director, Office of Survey Research

Behl-Chadha has nearly 20 years of management experience in the field of survey research, providing methodological, design and analytic oversight.

As director of the Office of Survey Research (OSR), she provides leadership and guidance to the OSR team and oversees all aspects of the office’s work — from survey design, sampling, and data collection to data analysis and reporting.

Behl-Chadha has built a strong foundation in survey research through a robust range of industry experience, spanning a variety of industries, including health care, pharmaceuticals, consumer packaged goods, retail, and financial services. She is well-versed in both quantitative and qualitative research techniques. She has expertise in mixed-mode survey research, which includes mail, telephone (computer-assisted telephone interviewing), and online (via PC, smart phone or tablet) modes of data collection.

Prior to her appointment at OSR, Behl-Chadha most recently served as vice president, Research at GfK, a leading global market research organization. She holds a doctorate in cognitive science from Brown University and earned a bachelor’s degree in psychology from Delhi University, India.

Bittie Behl-Chadha

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