You had me at hello: Effective email subject lines for survey invitations

Thursday, August 14, 2014
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Carla Hillerns, MPA, MUP
University of Massachusetts Medical School
Pei-Pei Lei
University of Massachusetts Medical School

An email subject line can be a powerful first impression of an online survey. It has the potential to convince someone to open your email and take your survey. Or it can be dismissed as unimportant or irrelevant. This post offers ideas for creating subject lines that maximize email open rates and survey completion rates.